Thursday 23 February 2012

This success means the world to me

this_success_means_the_world_to_me_postnoon_news

Siddharth can’t stop raving about his new film Love Failure and not without reason. The response to the film has been quite encouraging so far and he believes there’s a lot more in store for him in the future

You must be on cloud nine following the response you got for Love Failure. Does success make a big difference to you?
I am as proud of my hits as I am of my flops because the same amount of blood and sweat goes into both. However, Love Failure is unique as it’s my first home production. It was crucial that I get it right. This success means the world to me.
You have always stated that you work hard for every film. How different was it working for Love Failure? It is one of those films where you didn’t have to try too hard to look the part in your role. Wasn’t it?
I’m getting a bit tired of the assumption that effortless acting is easy. I take great pride in my craft. It’s not easy for a 32-year-old to play a college kid. It is not a coincidence that I look younger than ever in this film. It takes conviction to create that. I refuse to let someone call it easy just because it appears so.
Love Failure was shot in 36 days. And you have been mentioning about a ‘new’ business model? Was keeping costs low and working days as low as possible one of your primary goals?
The primary goal was to make a good film. In order for it to be commercially viable, we needed to identify our market, the target audience and crack the right budget. Then it was merely a question of executing a plan. Above all, we wanted a world-class product. What we have pulled off is nothing short of a miracle.
The way Love Failure was shot and narrated must have been quite new for you too. The short film was fantastic, but what drove you to believe that this could be a good feature film?
It’s an amazing script. The novelty and freshness of the short film was retained, but the biggest success was the creation of a brilliant full-length screenplay. It took a bunch of index people who believed in Balaji Mohan to see this conversion through. I was so bored of formula love stories that I felt that I deserved a change as much as the audience.
A lot of people believe that your role in the film is sort of inspired from some incidents in your real life. Was it?
Nothing in Love Failure is based on my own life, although I did tap into every failed relationship in my life to find this character. It made it easy for me to laugh at myself and to create a cute, confused teenager. Arun is a lot like Siddharth in his college days as a result.
The first film as a producer was an experimental film. Can we expect you to make more such films? Or would you like to try out the usual commercial films?
I have become a producer to make films that would otherwise not come to me. I can assure you that Etaki Entertainment will not make regular commercial cinema. Of course, the intent to make money exists. I’ll find ways of doing that through different genre films. Love Failure is going to be a critical and commercial success that will be discussed for years to come. That’s all that matters.
Year 2012 looks extremely packed for you. Is there even time to breathe?
I’m getting more and thankfully better work than ever before. Six releases await me in four languages. This is my most exciting year. I took five days off last year. That looks impossible this year. As long as I’m working on what I love, I’m not complaining.

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